Why Being Creative is Simply Being Human
We've all been there…caught in the Monday-to-Friday grind, feeling like we're running on a treadmill that never stops. The routine feels comforting, but something's missing. That spark. That sense of possibility. And with all the buzz around AI taking over tasks, you might wonder what makes you uniquely valuable.
Here's the truth: your creativity isn't just a nice-to-have skill, your creativity IS your superpower as a human being.
Creativity Isn't Just for the "Creative Types"
When someone mentions creativity, we picture artists with paint-splattered aprons or advertising people crafting the next big campaign 🎨🖌️✍🏻👩🏻🎨. But that's not all about creativity.
You're already more creative than you realize. Every time you solve a tricky problem at work, figure out dinner from whatever's in your fridge, or find a better route during your commute – that's creativity in action. It's not about artistic talent; it's about being resourceful, adaptable, and human.
Why Creativity Matters More Than Ever
In today's fast-paced business environment, we're constantly asked to deliver more with less, respond quickly, and stay agile. Creative thinking isn't a luxury, it's essential for navigating uncertainty and finding innovative solutions to everyday challenges.
AI can handle routine tasks, draft emails, and even suggest dinner recipes. But what it can't do is think outside the box, connect the dots of unrelated ideas, or bring that uniquely human perspective to problem-solving. That's where you and your creeativity come in!
The World Economic Forum’s Future of Jobs Report named creativity as one of the top five most in-demand skills, not only for the workplace but also for navigating a fast-changing world (Wells, 2024). Harvard Business Review shows that people who regularly use creative thinking feel more engaged, less burned out, and more capable of handling challenges (Amabile & Kramer, 2011). Research from the University of California shows that creative activities reduce stress hormones and boost overall well-being (Stuckey & Nobel, 2010).
Imagine what could change if we treated creativity like a daily tool for better decision-making, better collaboration, and better living…🤔💭
You don’t have to “be a creative” to be creative. You just have to be willing to try something new.
From Stuck to Strategic: A Real Transformation
Take Norman (names changed for confidentiality), a talented software engineer who felt like his career had plateaued. He described himself as "a highly-paid repairman" rather than an innovator, spending his days fixing bugs and meeting deadlines without excitement.
The breakthrough came when Norman started dedicating 30 minutes every Friday to "Tinker Time 💡⏰" – exploring wild ideas without pressure. He also began reading articles completely outside his field, from marine conservation to ancient history.
Two months later, during a challenging team meeting about a persistent bug, inspiration struck 💥. A war strategy from an ancient Rome article he'd read sparked a completely new approach. Not only did they solve the problem, but Norman became his team's go-to person for unconventional solutions.
Simple Ways to Boost Your Creative Thinking
Ready to unlock your creative potential? Start with these practical approaches:
🏠 Change your environment. Try working in a different spot, even just for 30 minutes. See how the new environment wakes up your brain.
💡Go on an "Idea Date". Block and protect weekly time for creative reflection without distractions. Take yourself somewhere new for an hour. Go to a museum, a different café, a park you've never visited, or even just a different department in your office. Try something with no goal, and don't bring a specific problem to solve. Just observe and let your mind wander. Creativity thrives when we’re not being judged.
🔗 Set creative constraints – Limits often fuel innovation. Try solving a problem with half your usual resources or solve a work problem using only resources you have right now. Constraints force your brain to find unexpected solutions.
⁉️ Use the “What if?” test. When facing a problem, first generate as many solutions as possible without judgment. Ask yourself: “What if I did this another way?” These questions break down mental barriers and open up new possibilities.
📒 Keep an "Idea Notebook": Carry a small notebook (or use a notes app) and jot down every little idea, question, or interesting observation you have. Most will go nowhere, and that's ok! The goal is to get in the habit of capturing thoughts without judging them. Set time weekly to go through your notebook/notes app and be surprised with yourself!
Implementing the Shift
Curious to see how your creative juice works in action 🤔?
Try this: The "Problem Reframe"
Find one recurring, annoying problem in your work or personal life. It could be anything from inefficient meetings to a cluttered kitchen counter. Your challenge is to describe the problem in at least 5 completely different ways.
For example, "Our meetings are too long" could be reframed as:
"How can we achieve our meeting goals in half the time?"
"What would an energizing meeting look like?"
"Can we make decisions without needing a meeting at all?"
"If this meeting is a TV show, how could we make them more engaging?"
"How can we make the first 15 minutes of our meeting so effective that the rest is optional?"
Notice how reframing the problem immediately sparks different kinds of solutions.
Try it out and see what new ideas emerge! Whatever comes up, be curious—not critical.
You don’t need to be “a creative” to be creative.
You just need to be curious, open, and willing to try something new. In a fast-changing world, creativity is how we stay human.
Wells, R. (2024, January 28). 70% of employers say creative thinking is most In-Demand skill in 2024. Forbes. https://www.forbes.com/sites/rachelwells/2024/01/28/70-of-employers-say-creative-thinking-is-most-in-demand-skill-in-2024/
Amabile, T. M., & Kramer, S. J. (2011, May). The power of small wins. Harvard Business Review. https://hbr.org/2011/05/the-power-of-small-wins
Stuckey, H. L., & Nobel, J. (2010). The connection between art, healing, and public health: A review of current literature. American Journal of Public Health, 100(2), 254–263. https://doi.org/10.2105/AJPH.2008.156497